The overt message in this video is that Americans are the most advanced society in the universe, and everyone else should be jealous. We know this because the whole thing is talking about how we have petroleum and cars and that makes us more advanced. The covert message is that you should by a car. They don't directly state this, but it talks about how amazing they are and how they can help you become more productive. It uses glittering generalities because everyone is happy and there are no red lights or anything.
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